2007 Nissan Versa: Gen "Y", Take Notice

Automakers are clamoring to build and market cars to the Generation Y crowd which, loosely defined, and encompasses new drivers and mostly everyone who is under 30. Toyota threw the gauntlet down in 2003 when they introduced a line of cars under the Scion brand. Now, Nissan is responding and the Versa to be released during the summer of 2006 is their answer. Will the Versa compete successfully or be lost in a sea of Gen Y vehicles soon to flood the market? All of that is too early to determine, so lets take a look at the Versa and what the car has to offer to motorists.

A visit to Nissans website reveals much about the Versa. Unlike a certain Scion vehicle that takes its styling cues from a toaster, the Versa is aerodynamic and reminds me of the Toyota Matrix. Available as a four door sedan or five door hatchback, the Versa is expected to retail for around 12,000, the same price range as Scion vehicles. Like Scion, the Versa will be fairly well equipped to give motorists a value packed experience without having to add on several thousands more to the base sticker price in order to achieve a satisfactory and comfortable driving experience.

Along with a 1.8L I4 engine, here is what you can expect to be included with base models:

AMFMCD audio system
Air Conditioning
Power side mirrors and automatic trunk release
6 speed manual transmission [4 speed automatic is optional]
Split folding 6040 seat with the hatchback

Not a bad standard equipment list for the price. For 2,000 more, SL versions will come with aluminum alloy wheels, cruise control, power windowsdoorslocks, remote keyless entry, a souped up sound system, and more.

The car will have a 102 inch wheel base which is long for a vehicle of its type. The result is more interior room, with four adults having ample knee and leg room to weather long trips.

Pictures of the interior reveal a car that is well though out and not cheap looking. I especially like the dashboard with its overlapping circular instrument panel and easy to reach audio and air conditioning controls. A generation ago, entry level cars would have looked and felt cheap. Todays drivers expect more and the Versa delivers in the form of a decent level of standard equipment and attention to style.

The Versa replaces the Sentra as the entry level Nissan. Nissan has restyled the Sentra and promoted it up a notch much like Honda has done with the Civic and Toyota with the Corolla.

Although more expensive than Chevys Aveo and Kias Rio, the car has more flair and style than either one. Still, one has to wonder how the Versa will compete against Toyotas soon to be released Yaris and the all new Honda Fit. Throw in new models expected from Dodge and Ford and add Chinese cars to the mix and the whole entry level market becomes saturated.

Ultimately, the Versa is a step in the right direction and a nice alternative to some of its boxy competitors. Gen Y drivers have another choice in the Versa and an alternative to Scion, Toyotas youth-oriented brand.

2007 Nissan Sentra: Big Surprises Inside!

Once again, Nissan is putting into practice with its all new Sentra model something that has succeeded for them in the past: push the model up market. As it first did with the Maxima and later with the Altima, Nissan has now promoted the Sentra to make room for the pending introduction of the subcompact Versa. With the all new model, Sentra fans will find a better equipped, more polished model then any other car that has ever worn the Sentra nameplate. Intrigued? You should be: the car simply goes where no Sentra has gone before: up market.

Over the years, plenty of automakers have taken a popular selling model and elevated it one notch. Why? For a few reasons: to capitalize on demand for the model a more luxurious version typically carries more profits with it then the base model. Instead of losing customers to another model [or worse, another make] when they are ready to trade up, why not move up the model instead? Another reason: the introduction of a newer, but smaller model in the line up. For Nissan, the latter reason holds especially true as the subcompact Versa, a car built to compete against the likes of Scion enters the Nissan line up at about the same time.

The new Sentra is much more roomier than the previous model. In fact, it could be mistaken for a midsize car as it packs in an additional 10 cubic feet of interior space. Other surprises found with the 2007 Sentra include a center consoleshifter and dual folding high back rear seats to maximize carrying potential. Importantly, front and side impact air bags are now standard and a whole host of options not previously available with the model can now be had. These options include: smart key accessibility, Bluetooth wireless, a sound system to die for.

Best of all, fuel mileage is exceptionally good. Mating a 2.0L I4 to a six speed manny tranny yields EPA estimated fuel results of 29 city36 highway. These figures are likely to be at or near the top for any car in its category.

Yes, the Nissan Sentra is a pleasant surprise, one that the Nissan company hopes that you will notice. For people looking for a bargain basement model, the Sentra no longer qualifies. Instead, the tiny Versa takes over and it will deliver two things that Nissan knows you will love: exceptionally high gas mileage and an affordable price starting around 12,000. Look for well equipped Sentras to retail for around 18,000.